To make a marketing offer to every foal seen - this idea led to the expansion of the foal online auction offer of the Hannoveraner Verband. The result was the foal auction Breeder's Offer, which took place in addition to the usual online foal auctions with the photo and video material of the regular selection dates. The initiative of the AAZ and the marketing committee of the Hannoveraner Verband to provide further support in foal marketing - completely independent of the results of the selections for the foal auctions.
56 breeders registered their jumping or dressage foals for the auction, slightly more than 60 percent of the foals offered found a new owner. The average price of 4,730 Euros was paid. One foal bred for dressage and one for jumping stood out in terms of price. Right at the opening of the collection, the Eastwood/Apache daughter Elaine (breeder and exhibitor: Gesa Eisele, Kattendorf) aroused the greatest desire. After 57 bids, the virtual knockdown was made at 28,000 Euros to a Swedish dressage stable. A buyer from Hesse paid 13,000 Euros for the most expensive jumping foal, Dorfjunge by Diarado/Stakkato (breeder and exhibitor: Svenja Lehmann, Bad Münder), whose dam Shalimar was awarded two stars in the Hannoveraner Jumping Breeding Programme due to her sporting success.